Liam Hamilton, owner of Hamilton’s Elite Barbershop in Redruth, Cornwall, is among the latest group of elite cutters and shavers to be employed by premium education service the Great British Barbering Academy (GBBA).
On May 21, the British master barber of 26-years was hand-picked by the academy after performing an outstanding demonstration on the GBBA stage at one of the UK’s largest barber trade shows, Barber UK.
Mr Hamilton created this opportunity for himself after successfully making it through an application phase that included hundreds of the UK’s finest barbers; of which only 10 were invited to display their talents at Barber UK.
The appointment of the 45-year old was decided by the GBBA’s Head Educator Mike Taylor, who said: “I was blown away by the skills, knowledge, and confidence that Liam displayed. He is a testament to how far barbering has come in the modern era and I am very excited to welcome him into our team.”
Having become a barber at 19, the Cornishman went on to serve in the Coldstream Guards – an infantry unit famous for being the oldest regiment in the British Army. “While undergoing multiple tours of Northern Ireland and Iraq, I always carried my barbering tools with me,” he said. “The brilliant thing about barbering is that it’s a skill/art that will always be needed, no matter where you are on the planet.”
After 21-years of service, Mr Hamilton returned to the barbershop to hone his skills, become fully qualified, and build a name for himself in the barbering community: “It was always my plan to carry on barbering after serving in the Guards. I think it’s because I liked the idea of being my own boss,” he said.
Today, the grand master barber owns two shops in Redruth and has been named as 2017’s Cornish Barber of the Year. With his military background, he has also founded the Armour to Barber initiative, which is helping ex-service personnel to retrain as barbers. “With Armour to Barber we hope to make the transition to civilian life a little easier for ex-service men and women; these incredible people are perfect candidates and will be great assets to the industry,” he explained.
On his new teaching role with the GBBA, Mr Hamilton said: “I have previously enjoyed teaching barbering at Truro College, Cornwall College, and currently offer in-house training at Hamilton’s. Joining the GBBA was a natural progression for me and I’m excited to have the opportunity to enable new and existing barbers to get the most out of this fantastic career choice.”
Liam Hamilton will be leading bespoke barber training courses in barber shops, salons, and designated Salon Services stores within a 50-mile catchment area of Redruth in the coming months. These expert courses cater to all abilities and are supplied exclusively to the Great British Barbering Academy by premium men’s grooming brand The Bluebeards Revenge. Each course is designed to improve the knowledge, confidence, and essential skills of all participants.
The recent appointment of new educators to the GBBA highlights a noticeable increase in how frequently men are visiting barbershops. According to Head Educator Mike Taylor: “This increase in attention illustrates the growing acceptance of male grooming and is part of the reason the GBBA was launched in January 2017: to give people an affordable opportunity to learn new skills, improve current techniques, and join a lucrative industry that is only getting bigger and better.”