Barri Lazarou, co-owner of Lazarou Brothers in Birchgrove, is among the latest group of elite cutters and shavers to be employed by premium education service the Great British Barbering Academy (GBBA).
On May 21, the British master barber of 20-years was hand-picked by the academy after performing an outstanding demonstration on the GBBA stage at Barber UK – one of the UK’s largest barber trade shows.
Mr Lazarou was presented with this opportunity after successfully making it through an application phase that included hundreds of the UK’s finest barbers; only 10 of these elite hairstylists were invited to display their talents at Barber UK.
The appointment of the 33-year old was decided by the GBBA’s Head Educator Mike Taylor, who said: “I was blown away by the skills, knowledge, and confidence that Barri displayed at Barber UK. He is a testament to how far barbering has come in the modern era and I am very excited to welcome him into our team.”
The master craftsman comes from a family that has been involved in the hair and beauty industry for generations. “From the age of 12 I was involved in the family chain and worked in branches that were run by my father, mother, and sister,” he says.
After putting aside a career in acting that included auditions and a potential role in the popular soap drama Hollyoaks, Mr Lazarou committed himself to barbering and has now been named as a Welsh wet shave champion, the three-time runner up for the Welsh barber of the year award, and accumulated many other competition accolades. His shop – which he runs alongside his sister Flora – was also named as the Welsh salon of the year in 2013.
On his new role as an educator for the Great British Barbering Academy, Mr Lazarou said: “I am thrilled to be hand-picked as an educator for the GBBA. My father and his brothers were big advocates on encouraging future talent and worked hard to educate the next generation of barbers. That’s something I’d like to give back to the barbering community too and is one of the reasons the Great British Barbering Academy was so appealing to me.
“The academy’s team is clearly a very capable barbering outfit and I have had the pleasure of coming across many of them over the years. I see them as industry leaders and am excited to work alongside them: sometimes you need to mix it with the best to really test yourself.”
The Barber Council member will be leading bespoke barber training courses in barber shops, salons, and designated Salon Services stores within a 50-mile catchment area of Cardiff in the coming months. These expert courses cater to all abilities and are supplied exclusively to the Great British Barbering Academy by premium men’s grooming brand The Bluebeards Revenge. Each course is designed to improve the knowledge, confidence, and essential skills of all participants.
The recent appointment of new educators to the GBBA highlights a noticeable increase in how frequently men are visiting barbershops. According to Head Educator Mike Taylor: “This increase in attention illustrates the growing acceptance of male grooming and is part of the reason the GBBA was launched in January 2017: to give people an affordable opportunity to learn new skills, improve current techniques, and join a lucrative industry that is only getting bigger and better.”